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Join your government marketing peers at GAIN 2016, the premier event focused on the Government Marketing Community.

If you work in marketing for a large, medium or small company; OEM or solutions provider, GAIN 2016 will empower you with knowledge and insights to enhance and accelerate your 2017 government marketing planning.

This cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with.

See you at GAIN 2016! For more information please contact Lou Anne Brossman at 703-408-4311 or email info@gmarku.com.

All attendees will receive training certifications.

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Agenda

(click to expand daily agenda)

Thursday, September 22

8:00 AM

Conference Registration and Continental Breakfast

9:00 AM

Jumpstart Day #1 of GAIN 2016

Lou_Anne_Brossman

Lou Anne Brossman President and Founder, Government Marketing University

Christopher_Dorobek

Christopher Dorobek Master of Ceremonies and Executive Editor, GovLoop’s DorobekINSIDER

9:10 AM

The Illusion of Knowledge

Headliner

Apollo_Robbins

Apollo Robbins The Gentleman Thief

“The greatest enemy of Knowledge is not Ignorance, but the Illusion of Knowledge.”

Learning Objectives: In this interactive presentation, Apollo explores the gap between what we know and what we think we know… demonstrating how easily our expectations can impact our attention, perceptions & decision making.

10:15 AM

Break: Networking and Snacking

10:30 AM

New U.S. Federal Market Battleground Calls for New Tactics

Keynote

Katell_Thielemann

Katell Thielemann Research Director, Gartner

Learning Objectives: Hear what your marketing tactics should be straight from the source who wrote the February 2016 report, Competitive Landscape: New U.S. Federal Market Battleground Calls for New Tactics.

11:15 AM

Power Talk: Focusing in a FOMO World – How to Get Actionable Results

Instructor

Goldy_Kamali

Goldy Kamali President and CEO, Scoop News Group

11:45 AM

Networking Lunch

Dine with other government marketers who you may not know so that you can expand your networking horizons!

1:00 PM

Power Talk: The Power of Integrated Vendor Marketing

Instructor

John Meyer Director of Sales and Operations, Government Matters, WJLA, NewsChannel 8

Instructor

Eric Pesachowitz Senior Sales Consultant, GovLoop

1:10 PM

Power Talk: Volunteering and Charitable Giving for the Soul – the Angel Network

Instructor

Kimberly_Hancher

Kimberly Hancher Ambassador, GMarkU and former CIO, EEOC

1:15 PM

“Inside Agency Hallways and Conference Rooms” – Government IT Personas

Straight talk and insight from Government IT decision makers on how to tailor and deliver your marketing messaging.

Learning Objectives: Hear directly from current government IT decision makers on how they consume marketing information before, during, and after a procurement via “inside an agency” role-playing scenarios.

Instructor

Kimberly_Hancher

Kimberly Hancher Ambassador, GMarkU and former CIO, EEOC

Instructor

Karen_Britton

Karen Britton Ambassador GMarkU and former Special Assistant to the President, Chief Information Officer at the Executive Office of the President

Instructor

Kathleen_(KT)_Turco

Kathleen (KT) Turco Ambassador, GMarkU and former SES Chief Financial Officer

Instructor

Martha_Dorris

Martha Dorris Ambassador, GMarkU and former Deputy Associate Administrator, Office of Citizen Services and Innovative Technologies, GSA

2:00 PM

Power Talk: The Adhesive Properties of Team Building

Instructor

Trevon Hauth Owner, Empower Adventures

2:25 PM – 5:00 PM (Round Robin)

Workshop – Agency-Based Marketing

Instructor

Mark_Amtower

Mark Amtower Professor, GMarkU and CEO, Amtower & Company

The New…(Old)…Buzzword and what’s so new about it?

  • GeoFencing / GeoTargeting
  • True Lead Nurturing
  • Agency ROI Tracking
  • Data Driven Marketing
  • Digital Content Usage

Learning Objectives: Get smart on the strategic trend of moving away from mass marketing to a more targeted agency-focused approach. Be armed with the knowledge to market your solution portfolio to a particular agency using the latest tools and technologies available to you.

Professor Mark Amtower, award-winning GovCon consultant, leading B2G LinkedIn expert & trainer, keynote speaker and best-selling author, will be joined by a team of Agency Based Marketing experts.

Panelists:

Peter_Jacobs Peter Jacobs, Corporate VP/Director of Marketing and Communications, Alion Science and Technology
Christina_Morrison Christina Morrison, Director, Public Sector Marketing, VMware
Mike_Bobrowski Mike Bobrowski, Director of Operations, Wexler Consulting Group

2:25 PM – 5:00 PM (Round Robin)

Workshop – Grift Sense: How to Anticipate the Mind of Your Audience

Headliner

Apollo_Robbins

Apollo Robbins The Gentleman Thief

Learning Objectives: Do you know what your audience is thinking? Whether you are planning a strategic Military Deception, an elaborate Ocean’s 11 style Casino Heist or a Government Marketing Campaign… you must know the mind of your target audience. This session uses a multi-disciplinary approach, integrating principles from cognitive science, social psychology and real world street smarts to assist you in managing the perceptions of your intended audience.

2:25 PM – 5:00 PM (Round Robin)

Workshop – Federal Systems Integrators (FSIs)

Instructor

Scott_Lewis

Scott Lewis Professor, GMarkU and President/CEO of PS Partnerships

Don’t forget the FSI’s – they can be your best friends!

Learning Objectives: Every integrated government marketing plan should have a focus on messaging to the FSI community. The FSI’s are becoming increasingly important as agencies aim to improve their efficiencies and costs by integrating hardware and software products into a single cohesive procurement. We’ll cover all aspects of the FSI and how to best ensure your marketing efforts can easily incorporate this important audience.

Professor Scott Lewis has more than 25 years of experience in public sector information technology. As Group Publisher of Government Computer News and Washington Technology, Lewis worked with systems integrators and technology vendors to help them craft their messages and establish their brands in the government IT market. Professor Lewis will be joined by leading FSI’s experts.

Panelists:

Joseph_Pendry Joseph Pendry, Vice President, Communications and Marketing, Leidos
Mark_Meudt Mark Meudt, Vice President, Communications & Marketing, General Dynamics Information Technology
Andy_Kowal Andy Kowal, Regional Sales Manager – Federal System Integrator, Brocade Communications
Darlene_Robinson Darlene Robinson, Manager, FSI, Digital Guardian

5:00 PM – 7:00 PM

GAIN 2016 Networking Reception

GAIN 2016 attendees will have an opportunity to relax and kick-back and network with your government marketing peers while also having an opportunity to visit with our GAIN 2016 Sponsors who all bring great programs and resources to help your government marketing efforts.

Open to GAIN 2016 Attendees and Sponsors only.

7:00 PM – 10:00 PM

The After Hours Networking Reception

GAIN 2016 attendees will be joined by others in the Federal IT community to “BLOW off end of buying season STEAM” while rockin’ out to “Top Shelf Rock Band”.

NOT TO BE MISSED! Open to everyone in Federal IT (Marketing, Sales, BD, Channel).

Friday, September 23

6:00 AM – 7:15 AM

Refresh and Rejuvenate Fitness Hour (optional)

Stretching, Walk in the Woods, Hadoop Hustle and Yoga

Learning Objectives: Join the Empower Adventures Team as they help us all “unwind” and enjoy the beautiful outdoor location of GAIN 2016.

Sponsored by

8:00 AM

Conference Registration and Continental Breakfast

8:45 AM

Jumpstart Day #2 of GAIN 2016

Lou_Anne_Brossman

Lou Anne Brossman President and Founder, Government Marketing University

Christopher_Dorobek

Christopher Dorobek Master of Ceremonies and Executive Editor, GovLoop’s DorobekINSIDER

8:50 AM

Power Talk: Government Marketing University Mentor Program

Panelist

Kim Hower Mentor, Government Marketing University and Director, Public Sector Marketing, Nutanix

Panelist

Ginger Kessler Mentor, Government Marketing University and Director, Federal Marketing, Brocade Communications

Panelist

Kate Tong Mentor, Government Marketing University and Director, Public Sector Marketing, Cloudera

Panelist

Rita Walston Mentor, Government Marketing University and Senior Director, Public Sector Channel Marketing, immixGroup, an Arrow Company

9:00 AM

A Peek Behind the Curtains with Public Affairs Officers (PAOs)

Instructor

Steve_Watkins

Steve Watkins Chief Content Officer, GMarkU

Public Affairs Officers – front and center!

Learning Objectives: A team of top notch public affairs officers from government agencies will discuss the rules of the road for obtaining permission to use agency logos, request a federal speaker and the holy grail of getting a case study.

Professor Steve Watkins, GMarkU Chief Knowledge Officer and former Editor, The Federal Times, will be joined by an esteemed panel of current federal Public Affairs Officers.

Panelists:

Cindy_Your Cindy Your, Chief Strategic Communications Office, Defense Information Systems Agency (DISA)
Erin_Buechel_Wieczorek Erin Buechel Wieczorek, Chief Congressional Affairs and Strategic Communications Division, U.S. Army PEO EIS
Christopher_O'Neil Christopher O’Neil, Office of Safety Recommendations and Communications, National Transportation Safety Board, President-Elect, National Association of Government Communicators
Nadine_Santiago Nadine Santiago, Trademark and Licensing Program Manager, Office of General Counsel, U.S. Navy

9:50 AM

Power Talk: Research to Help Win Federal Business

Instructor

Lisa Dezzutti President and CEO, Market Connections, Inc.

9:55 AM

Power Talk: Public Sector Marketing Attribution – Special Interest Group (SIG)

Instructor

Tami Gallegos Industry SIG Chair, GMarkU and Federal Marketing Manager, BeyondTrust

10:15 AM

Break: Networking and Snacking

10:30 AM

DoD + Intel Community Government Marketing Insights

Instructor

Tom_Temin

Tom Temin Instructor, GMarkU and Anchor and Managing Editor, Federal Drive with Tom Temin

Accelerate and Innovate Your Marketing Campaigns

Learning Objectives: Current and former IT experts from the DoD and Intel community provide insights into where they go to learn new product and solution information that supports their missions. You will learn best practices on how to crack the “marketing code” on the DoD + Intel communities, as well as ensuring your strategy and tactics are on track.

Tom Temin has over 30 years of experience in publishing with particular experience in the government IT market. Tom is the host of the Federal Drive with Tom Temin, a popular weekday morning radio program on Federal News Radio 1500 AM in Washington D.C. and streamed at federalnewsradio.com.

Panelists:

Frank_Konieczny Frank Konieczny, Chief Technology Officer (CTO), U.S. Air Force
Brigadier_General_Ronald_Bouchard_(ret.) Brigadier General Ronald Bouchard (ret.), former U.S. Army, Principal, Deep Water Point, LLC
Arlene_Dodds Arlene Dodds, Principal – Intel Community, Deep Water Point, LLC
Edward_Griffin,_Jr. Edward Griffin, Jr., Chief Marketing and Corporate Sponsorship, Defense Logistics Agency (DLA)

11:20 AM

Power Talk: 5 Things Driving High-Performance Defense Marketing Campaigns

Instructor

Constance Sayers President, Government Executive Media Group, A Division of Atlantic Media

11:30 AM

State and Local Government Marketing Insights

Instructor

Tim_Karney

Tim Karney Professor, GMarkU and Editor, All Hazards Emergency Network

Accelerate and Innovate Your Marketing Campaigns

Learning Objectives: With 40,000+ counties and municipalities – where do you start when planning your SLG marketing strategy and tactics? Hear insight into how to reach key stakeholders and influencers with your messaging, what tradeshows they attend, how they buy and how quickly they are moving to the digital marketing age. Learn how to develop your state and local marketing plan.

12:00 PM

Lunch & Learn – Perfecting the Dance Between Sales and Marketing (Box lunch provided)

Instructor

Gigi_Schumm

Gigi Schumm Professor, GMarkU and Founding Partner, Accelerated Government Strategies, LLC and Co-host Women of Washington (WOW), FederalNewsRadio.com 1500 AM

Happy VP of Federal Sales = Kudos to you!

Learning Objectives: Know your Federal Sales Leadership’s biggest wishes and gripes. Understand how to ensure you have these very important stakeholders supporting you when dealing with corporate marketing politics. If your sales leadership is happy – then you’re doing a great job!

Panelists:

Aileen_Black Aileen Black, Founding Partner, Accelerated Government Strategies, LLC and Co-host Women of Washington (WOW), Accelerated Government Group
Bob_Stevens Bob Stevens, Vice President Federal Systems, Lookout
Clark_Campbell Clark Campbell, Vice President Public Sector, BDNA
Mike_Tanner Mike Tanner, President, Hitachi Data Systems Federal

1:30 PM

Closing Remarks

Lou_Anne_Brossman

Lou Anne Brossman President and Founder, Government Marketing University

Christopher_Dorobek

Christopher Dorobek Master of Ceremonies and Executive Editor, GovLoop’s DorobekINSIDER

Sponsors

DIAMOND

fedscoop_rgb_transparent

PLATINUM

MClogo_rgb

GOLD

image001
1105_PSMG
activate

SILVER

GEMG_color_med
speakerbox_pr
meritdirect
WKcomm logo
fi-logo-hi
deltek_logo_blue_rgb_600

BRONZE

atarc logo
newlr
LogoBig
i360gov_header_20120418
asm
300brand

Media Sponsors

govtechwork
fedscoop_rgb_transparent
GEMG_color_med
1105_PSMG
logo-mmt

Strategic Partner Alliances

govloop
fednews
govevents
wexler
DWP logo TM
sage_logo2

Become a Sponsor!

Sponsorship Info

Need To Know

Jumpstart your 2017 government marketing planning – hear how from our Founder and President

Hear from former GMarkU & government marketing attendees


Full-conference pricing includes attendance, breakfast, lunch and evening reception on Thursday, September 22nd and attendance, breakfast and lunch on Friday, September 23rd.

Hotel accommodations are separate at a rate of $129.00 per night and are booked directly thru the National Conference Center at 703-729-8000.

Dress Code: Smart Casual

Hotel Accommodations: Hotel accommodations are separate at a rate of $129.00 per night. Book directly thru the National Conference Center by calling 703-729-8000. For more details related to accommodations please visit www.conferencecenter.com/accommodations.

Local Airports:

  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Airport (DCA)
  • Baltimore Washington International Airport (BWI)

Parking: Free parking available

GAIN 2016 attendance is limited to government marketing professionals only. Vendors have the opportunity to attend as a sponsor.