“The greatest enemy of Knowledge is not Ignorance, but the Illusion of Knowledge.”

Learning Objectives: In this interactive presentation, Apollo explores the gap between what we know and what we think we know… demonstrating how easily our expectations can impact our attention, perceptions & decision making.

Learning Objectives: Hear what your marketing tactics should be straight from the source who wrote the February 2016 report, Competitive Landscape: New U.S. Federal Market Battleground Calls for New Tactics.

Dine with other government marketers who you may not know so that you can expand your networking horizons!

Straight talk and insight from Government IT decision makers on how to tailor and deliver your marketing messaging.

Learning Objectives: Hear directly from current government IT decision makers on how they consume marketing information before, during, and after a procurement via “inside an agency” role-playing scenarios.

Instructor

Kimberly Hancher Ambassador, GMarkU and former CIO, EEOC

Instructor

Karen Britton Ambassador GMarkU and former Special Assistant to the President, Chief Information Officer at the Executive Office of the President

Instructor

Kathleen (KT) Turco Ambassador, GMarkU and former SES Chief Financial Officer

Instructor

Martha Dorris Ambassador, GMarkU and former Deputy Associate Administrator, Office of Citizen Services and Innovative Technologies, GSA

The New…(Old)…Buzzword and what’s so new about it?

• GeoFencing / GeoTargeting
• True Lead Nurturing
• Agency ROI Tracking
• Data Driven Marketing
• Digital Content Usage

Learning Objectives: Get smart on the strategic trend of moving away from mass marketing to a more targeted agency-focused approach. Be armed with the knowledge to market your solution portfolio to a particular agency using the latest tools and technologies available to you.

Professor Mark Amtower, award-winning GovCon consultant, leading B2G LinkedIn expert & trainer, keynote speaker and best-selling author, will be joined by a team of Agency Based Marketing experts.

Panelists:

Peter Jacobs, Corporate VP/Director of Marketing and Communications, Alion Science and Technology

Christina Morrison, Director, Public Sector Marketing, VMware

Mike Bobrowski, Director of Operations, Wexler Consulting Group

Learning Objectives: Do you know what your audience is thinking? Whether you are planning a strategic Military Deception, an elaborate Ocean’s 11 style Casino Heist or a Government Marketing Campaign… you must know the mind of your target audience. This session uses a multi-disciplinary approach, integrating principles from cognitive science, social psychology and real world street smarts to assist you in managing the perceptions of your intended audience.

Don’t forget the FSI’s – they can be your best friends!

Learning Objectives: Every integrated government marketing plan should have a focus on messaging to the FSI community. The FSI’s are becoming increasingly important as agencies aim to improve their efficiencies and costs by integrating hardware and software products into a single cohesive procurement. We’ll cover all aspects of the FSI and how to best ensure your marketing efforts can easily incorporate this important audience.

Professor Scott Lewis has more than 25 years of experience in public sector information technology. As Group Publisher of Government Computer News and Washington Technology, Lewis worked with systems integrators and technology vendors to help them craft their messages and establish their brands in the government IT market. Professor Lewis will be joined by leading FSI’s experts.

Panelists:

Joseph Pendry, Vice President, Communications and Marketing, Leidos

Mark Meudt, Vice President, Communications & Marketing, General Dynamics Information Technology

Andy Kowal, Regional Sales Manager – Federal System Integrator, Brocade Communications

Darlene Robinson, Manager, FSI, Digital Guardian

GAIN 2016 attendees will have an opportunity to relax and kick-back and network with your government marketing peers while also having an opportunity to visit with our GAIN 2016 Sponsors who all bring great programs and resources to help your government marketing efforts.

Open to GAIN 2016 Attendees and Sponsors only.

GAIN 2016 attendees will be joined by others in the Federal IT community to “BLOW off end of buying season STEAM” while rockin’ out to “Top Shelf Rock Band”.

NOT TO BE MISSED! Open to everyone in Federal IT (Marketing, Sales, BD, Channel).

Stretching, Walk in the Woods, Hadoop Hustle and Yoga

Learning Objectives: Join the Empower Adventures Team as they help us all “unwind” and enjoy the beautiful outdoor location of GAIN 2016.

Sponsored by

Public Affairs Officers – front and center!

Learning Objectives: A team of top notch public affairs officers from government agencies will discuss the rules of the road for obtaining permission to use agency logos, request a federal speaker and the holy grail of getting a case study.

Professor Steve Watkins, GMarkU Chief Knowledge Officer and former Editor, The Federal Times, will be joined by an esteemed panel of current federal Public Affairs Officers.

Panelists:

Cindy Your, Chief Strategic Communications Office, Defense Information Systems Agency (DISA)

Erin Buechel Wieczorek, Chief Congressional Affairs and Strategic Communications Division, U.S. Army PEO EIS

Christopher O’Neil, Office of Safety Recommendations and Communications, National Transportation Safety Board, President-Elect, National Association of Government Communicators

Nadine Santiago, Trademark and Licensing Program Manager, Office of General Counsel, U.S. Navy

Accelerate and Innovate Your Marketing Campaigns

Learning Objectives: Current and former IT experts from the DoD and Intel community provide insights into where they go to learn new product and solution information that supports their missions. You will learn best practices on how to crack the “marketing code” on the DoD + Intel communities, as well as ensuring your strategy and tactics are on track.

Tom Temin has over 30 years of experience in publishing with particular experience in the government IT market. Tom is the host of the Federal Drive with Tom Temin, a popular weekday morning radio program on Federal News Radio 1500 AM in Washington D.C. and streamed at federalnewsradio.com.

Panelists:

Frank Konieczny, Chief Technology Officer (CTO), U.S. Air Force

Brigadier General Ronald Bouchard (ret.), former U.S. Army, Principal, Deep Water Point, LLC

Arlene Dodds, Principal – Intel Community, Deep Water Point, LLC

Edward Griffin, Jr., Chief Marketing and Corporate Sponsorship, Defense Logistics Agency (DLA)

Accelerate and Innovate Your Marketing Campaigns

Learning Objectives: With 40,000+ counties and municipalities – where do you start when planning your SLG marketing strategy and tactics? Hear insight into how to reach key stakeholders and influencers with your messaging, what tradeshows they attend, how they buy and how quickly they are moving to the digital marketing age. Learn how to develop your state and local marketing plan.

Happy VP of Federal Sales = Kudos to you!

Learning Objectives: Know your Federal Sales Leadership’s biggest wishes and gripes. Understand how to ensure you have these very important stakeholders supporting you when dealing with corporate marketing politics. If your sales leadership is happy – then you’re doing a great job!

Panelists:

Aileen Black, Founding Partner, Accelerated Government Strategies, LLC and Co-host Women of Washington (WOW), Accelerated Government Group

Bob Stevens, Vice President Federal Systems, Lookout

Clark Campbell, Vice President Public Sector, BDNA

Mike Tanner, President, Hitachi Data Systems Federal